The promotional products that you purchase are a direct reflection of your company or organization. We want to ensure that your message or identity is crisp, clean, and consistent. The final product will only look as good as the artwork provided. The most common obstacle to quality printing is low resolution. A large image can be re-sized smaller without losing quality; rarely is the reverse true: artifacting and pixilation are typical. If the image you wish to use is from a web page, it will most likely be too small and of inferior quality for print use. Please contact the designer for a copy of the original.
Need help with your artwork?
Ad-Ventures offers custom logo and artwork design as well as artwork clean-up to make your design imprint ready. Ad-Ventures offers the first 30 minutes of artwork time at no charge to you. Each additional 30 minutes will be billed at a rate of $30. Please note non-vector art is accepted, however our factories do not accept those formats. Therefore, the Ad-Ventures art department will need to convert the art into a vector file, which may incur an art charge.
To submit ready artwork and avoid any clean-up charges please review the following industry standards for promotional product imprinting.
Generally, the higher the resolution or dpi of the artwork or photo is the easier it is to work from, especially artwork with fine details.Large files must be compressed as .zip files for Windows for emailing.
Low Resolution art: Is usually fine for embroidery designs (72 dpi) unless the design is very detailed or elaborate. A business card will do for some logos; photographs are needed for vehicles such as cars and boats. Artwork from a website will often suffice for an embroidered logo.
High Resolution art: High Resolution art may be required for screen printing with a minimum of 300 dpi to avoid possible clean up charges 600 dpi for process jobs. Sent files with PMS color information.
Artwork File Requirements
Vector Files (Accepted) - This is format that our factories prefer. Sometimes called a geometric file, most images created with tools such as Adobe Illustrator are in the form of vector image files. Vector image files are easier to modify than raster images (which can, sometimes be reconverted to vector files for further refinement) Another way to look at it is that every pixel in the image has a X and a Y axis, this allows easy resizing without loss of quality.
PNG Files (Accepted) - Portable Network Graphics format is a completely loss-less compression (when saved as 24-bit). Gradients come out much smoother and do not have the distortions that may appear in a JPG. 24-bit PNG is recommended for photo-quality image uploads. We do NOT recommend palette-based PNGs unless you are uploading line art.
PDF Files – (Accepted) - Adobe ® Portable Document Format: Preserves the visually rich content of original files, and are easier to read than HTML content that appears in a Web browser. Adobe PDF files print cleanly and quickly, and anyone can share Adobe PDF files, regardless of their platform or software application. This is good to show the end result you would like, but usually not good for sending artwork that needs to be printed.
TIFF – (Accepted) - Tagged Image File Format: A file format for exchanging bitmapped images between different applications.
EPS – (Accepted) - Encapsulated Postscript: An alternative picture file format that allow PostScript data to be stored and edited and is easy to transfer between platforms.
AI – (Accepted) - Adobe Illustrator: The very best in quality to recreate your artwork in the printing process. (Please make sure all artwork and fonts are outlined in curves or vector format.)
JPG – (Accepted) - Commonly used on the web due to its excellent ability to compress photographic (8 bits/channel) images in order to decrease download time. This format will work but needs to be at least 300 DPI (see, "What is DPI?" above), black and white, and saved with no additional compression.
Bitmap Files (Usually not Accepted) - Images are exactly what their name says they are: a collection of bits that form an image. The image consists of a matrix of individual dots(or pixels) that all have their own color (described using bits, the smallest possible units of information for a computer). Unless these are in very large sized resolution (600 DPI or better), they are unusable in the printing process.
GIF – (Usually not Accepted) - Commonly used on the web due to its ability to reduce the number of colors for non-photographic images (to decrease webpage download time) and for handling transparencies. This format will not work in the printing process.
BMP – (Usually not Accepted) - Generally a low resolution image format and not usable in the printing process. (see, "Bitmap Files" above.)
Word Doc – (Usually not Accepted) - Word .doc files can only be used if you would like to display typeset text. Any images in a Word .doc will not print correctly.
Web Pages – (Not Usable) - As a general rule, if it came from a web page, the quality will most likely be too low for printing. Web graphics are made to load quickly, often times sacrificing the true quality of the image. The eye may not notice this when viewed with a browser, but becomes obvious when printed.
Email Artwork to...
Please zip large files before emailing and send your artwork to firstname.lastname@example.org and include the following information:
* Company name
* File type (i.e. Illustrator, Photoshop, et al.)
* Contact person name and phone number
* Please include “Artwork - (Client Name)” in the subject header.
* Be sure to also include artwork Pantone Colors.